Mind Maps

The idea of mind mapping really confused me when I first read about it. I didn't think I would be able to express my thoughts on paper so easily, but after just the first few minutes of my first map I enjoyed it. My Second mind map was intended to help me prepare for a marketing research paper. The goal is to promote the state of New Hampshire. By mapping out the steps I need to take, I achieved full preparation and idea making for the paper.

The process I followed started with the 4 P’s of marketing (marketing mix: product, price, promotion and place). Without using any marketing notes or texts I thought of the most important sub-topics for each ‘P’. Having known most of the key concepts on the marketing mix, I quickly applied them to the state of New Hampshire (the intended marking product). I really enjoyed mind mapping. One thing I learned from the experience is that my brain can surprise me. With the first map, I found myself writing words I never realized I was thinking about. And from there I would branch off to places I never would have predicted. During the process of my second map, the top left hand corner really branches with product. I realized how important the product is, and should be the main focus for my research paper.