Marketing: Supply Chain

This was take one on my supply chain chart. The processes begins at the company headquarters, who purchase raw materials from the suppliers, who transport the materials to a manufacturing facility, who manufacture the goods and transport them to be packaged. When they are packaged they get transported to retailers, who sell the product to consumers. The consumers demand the product depending on the amount of purchases. I started the chart by placing the company headquarters at the top creating an exact circle cycle.

Shortly after creating the first cycle I realized all the ways i could better it, and increase the readability. So I moved the Company Headquarters to the center of the page, but followed pretty much the same cycle. After adding the Inventory Planning between stops allowed the reader to understand how uniform and repetitive it is. Following the idea of repetition, I created the delivery trucks to be exactly the same, therefor registering in the brain that the process occurs over, and over again. As I started to add some color to this diagram I realized i was not using it correctly, and frankly my OCD started to kick in so I began working on (what I hoped to be) my last chain.

Adding and changing the colors from cycle 2 to 3 created an easily followed marketing supply chain. The colors faded and chained throughout each step, showing the process of changing the raw materials to goods and packaging them. (Started with light blue, to dark blue, to brown, etc) The uniformity of the Inventory Planning was added by having the whole process be orange, with light shading. By coloring the pictures in the cycle the way I did, it lowered cognitive load by allowing the viewer to identify them easier. For example, brown packaged, green money/retailers. Looking back the visual now there is one thing I feel would improve it even more. To bring more attention to the start of the diagram (company headquarters) I would have added some sort of bright color accent behind the image. Like a yellow star or shading giving the audience no reason to look anywhere else to begin following the cycle,